Case study

May 11, 2026

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Recovery

Beyond endurance: yōjō x gROW Atlantic

ANNOUNCEMENT: yōjō and gROW Atlantic have partnered for the World’s Toughest Row 2026. Will on-the-go autonomic care boost endurance?

The yōjō and gROW Atlantic logos side by side, set against a dark, moody ocean surface — announcing a sponsorship partnership between the two brands.

A few months ago, the gROW Atlantic Team, Vicki Anstey and Dr. Sophie Bostock, asked us a simple question: could yōjō help the team not only survive crossing the Atlantic in a row boat but make it across faster than any other female team?

We said we think so, let’s see.

This December, Vicki and Sophie will join the World's Toughest Row 2026: a 3,000-mile rowing race starting in San Sebastian, La Gomera, Canary Islands and ending at Nelson's Dockyard, Antigua. They're aiming to break the current world record for a female pair — 38 days and 12 hours — rowing two hours on, two hours off, for an estimated 1.5 million oar strokes.

They’ll face storms, salt, and silence. Sleep deprived and alone, they’ll have no support boat alongside them, no shore team, and no shortcuts — just two athletes, an ocean, and whatever they have brought with them, which happens to include their yōjōs, because peak performance, rapid recovery, and sustained endurance come from a well-regulated and flexible nervous system.

Meet the record-breakers

Vicki is a world record-breaking adventurer, TEDx speaker, and a leading expert on resilience, mindset, and human performance. She is a Certified Stress & Resilience Coach, UK Ambassador for Inspiring Girls, and one of the first women finalists on Channel 4's SAS: Who Dares Wins. She holds two world records for rowing the Pacific Ocean unaided in 2021 and for cycling 3,000 miles across America in the 2024 Race Across America.

Sophie is a sleep scientist with a PhD, the founder of The Sleep Scientist, and a national authority on sleep, recovery, and the nervous system. She has worked with elite athletes, surgeons, military personnel, and Olympians on the science of rest, alertness, and resilience under pressure.

Between them, they hold decades of expertise in the exact systems yōjō exists to support: rest, recovery, regulation. Which is what makes this partnership feel so natural.

No strangers to nervous system health, Vicki and Sophie have been thinking about, teaching, and living autonomic flexibility long before they ever set foot in an ocean rowing boat.

What their bodies will face out there

It’s called the World’s Toughest Row for a reason.

More people have climbed Everest than have rowed across an ocean. For a two-person crew, the load is particularly unforgiving. There is no third pair of hands. If one of you is sick, injured, or simply exhausted, the other one rows.

To understand why this matters to us, it helps to understand what around 38 days of that environment does to a human nervous system.

The autonomic nervous system has two branches that work in balance. The sympathetic branch drives action, picking up heart rate, quickening breathing, elevating cortisol levels, and narrowing attention. The parasympathetic branch, carried largely by the vagus nerve, does the opposite. It slows the heart, deepens the breath, and shifts the body into the state where repair, digestion, and recovery happen.

In healthy daily life, these two branches alternate fluidly. You activate when you need to act. You recover when you don't. That flexibility — the ability to shift between drive and recovery on demand — is what we mean by autonomic balance, and it shows up in measurable signals like heart rate variability (HRV).

Ocean rowing collapses that flexibility.

Sleep is fragmented into 90-minute windows (usually less!), never allowing a full recovery cycle. Rowing through the night completely disrupts circadian rhythms. Cortisol stays elevated. Cold and salt exposure keep the sympathetic system primed. Caloric deficit and dehydration add further stress signals. The body, in short, is held in a state of near-continuous sympathetic activation for six weeks. Unfaltering stress.

When the dominant state will be one of stress, could parasympathetic support give Vicki and Sophie the snatches of recovery they need precisely when they need it?

Where we come in

yōjō exists for one reason: to help people maintain autonomic flexibility — the ease with which the nervous system shifts between drive and recovery. We do that by supporting parasympathetic activity through daily vagus nerve stimulation, human coaching, and data-driven personalized programs.

For Vicki and Sophie, who are about to test their nervous systems under conditions that compress years’ worth of physiological stress into 6 weeks, yōjō will be providing on-the-go access to their parasympathetic systems and a way to boost nervous system recovery through the full arc of this journey.

That means yōjō devices on board, with daily vagus nerve stimulation built into their training and racing routines. It means personalized protocols, tuned to each athlete's physiology, training load, and recovery profile. It means ongoing science support, from prep to finish, our science team reviewing data, iterating protocols, and answering the questions that come up along the way.

This is the cleanest possible expression of the science we build around. Helping two of the most physiologically literate athletes access recovery under conditions designed to deny it to them is precisely what yōjō is here to do.

Follow along

This is the start of an eight-month journey that will end on a beach in Antigua in early 2027. Between now and then, we'll be sharing the science, the milestones, and the data from Sophie and Vicki’s first training rows to their return to life after the race, and will be digging much deeper for a three-part documentary series called Do you, better.

If you want to follow along on LinkedIn and Instagram, we'd love to have you.

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Dr. André Boezaart, Chief Medical Officer, guest author portrait.
VNS

Article

August 7, 2026

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Dr. André Boezaart’s Perspectives on nVNS

yōjō Chief Medical Officer, André Boezaart, reflects on stress, the senses, and the vagus nerve.

By André P. Boezaart, MD, PhD, FASRA

It helps to think of the human nervous system as four connected parts, each with its own job.

The central nervous system (CNS) is the brain and spinal cord. It is the command center. It handles thoughts, feelings, and decisions.

The autonomic nervous system (ANS) runs the jobs you never think about but can't live without: your heartbeat, your breathing, digestion, and blood flow.

The somatic nervous system (SNS) controls the movements you choose to make and facilitates your senses. It is your link to the outside world.

The enteric or "gut" nervous system (GUT) lives in your digestive tract. It has more nerve cells than your spinal cord, and it acts like a mind of its own, talking to the brain all day through nerve and chemical signals.

Together, these four systems work like a piece of music. Each part matters. Harmony is the goal. When one section plays too loudly, the whole piece falls out of tune.

When the stress system gets stuck

Inside the autonomic nervous system are two branches that keep each other in check.

The sympathetic system is the accelerator (fight-or-flight). The parasympathetic system is the brake (rest-and-digest).

In modern life, the accelerator often gets stuck. Alerts, deadlines, and worry keep the sympathetic system running hard, all the time.

What was meant for short bursts of alertness becomes prolonged hypervigilance. What was meant to be a useful alarm turns into slow harm.

A gland called the adrenal medulla releases catecholamines (stress hormones like adrenaline) and doesn’t stop. And another system, the hypothalamic–pituitary–adrenal (HPA) axis, releases cortisol, and doesn’t stop.

The immune system slips into a low, simmering, inflamed state. Inflammatory signals called cytokines rise, blood vessel linings work less well, and the gut wall becomes leakier and weaker.

The nervous and immune systems, which are meant to be partners, start working against each other.

Calming the body through the senses

You wouldn’t think it, but your senses play a role in spreading calm throughout your nervous system. Each of the five senses offers a direct path to the parasympathetic system. These paths evolved to tell the body one thing: you are safe.

Sight. When your eyes rest on something wide and open, like mountains or the ocean, the visual part of the brain sends calming signals inwards. This lowers activity in the amygdala, the brain's alarm center. A soft, wide gaze actually slows your heart.

Hearing. Gentle, patterned sounds calm us. Think of a mother's sing-song voice to a baby, a soft hum, ocean waves, or soothing music. These sounds work the tiny muscles in the middle ear and activate the vagus nerve. Your body tunes toward connection instead of defense.

Smell. Scent has a direct line to the brain's emotion centers. Aromas like lavender, bergamot, and frankincense lower stress activity and lift vagal tone (the strength of the calming vagus nerve).

Taste. Eating mindfully wakes up taste nerves that run along cranial nerves VII, IX, and X. This releases feel-good chemicals like dopamine and endorphins and gets digestion moving, which is part of the vagus nerve's territory.

Touch. Massage, firm pressure, and gentle skin contact switch on special nerve fibers called C-tactile afferents. These signal safety and belonging. They raise oxytocin (a bonding hormone) and boost the calming system.

Put together, these signals tell the body you are safe and free to heal.

The vagus nerve: the body's anti-inflammation highway

At the center of all this calming is the vagus nerve, the tenth cranial nerve. It is a two-way highway linking the brain, the organs, and the immune system.

About 80% of its fibers are afferent, meaning they carry information up to the brain. They send sensory signals from the organs and body, including from parts of the outer ear called the cymba and cavum conchae, back to the brainstem.

Its efferent fibers carry signals the other way, down from the brain. They switch on the cholinergic anti-inflammatory reflex.

Here's how that works: the vagus nerve releases a chemical called acetylcholine. It attaches to receptors on immune cells called macrophages. This lowers inflammatory signaling.

This link between the nervous and immune system is what allows thought, emotion, and inflammation to "talk" to each other in real time.

Bundling the senses at the ear

When we stimulate the part of the vagus nerve in the outer ear, in the cymba and cavum conchae, we tap straight into those calming afferent (sensory) pathways.

Transcutaneous auricular vagus nerve stimulation (taVNS) sends gentle electrical pulses to the very same circuits that music, touch, scent, and beauty stir up on their own.

It's as if all five senses were bundled into a single clear signal, all arriving together at a hub in the brainstem called the nucleus tractus solitarius.

Then, using the vagus nerve, the brain sends calming signals back down into the body. It steadies the heart, settles the gut, and quiets inflammation through that same acetylcholine pathway.

taVNS does not replace the senses. It amplifies their message. It reminds the nervous system what safety feels like.

Closing thought

At its heart, the path from stress to healing is a shift from sympathetic noise to parasympathetic calm.

Beautiful views, gentle sounds, soothing scents, delicious meals shared with loved ones, and a caring touch all send the same message the vagus nerve carries in every heartbeat: Be still.

A man lying awake in bed, looking pensively toward the camera.
Stress

Article

July 10, 2026

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Why Am I Wired but Tired — Even After Sleep?

While it feels like a sleep thing, feeling wired but tired is more a sign of nervous system dysregulation.

Key Takeaways

  • Chronic stress keeps your body's alert system turned on — even after the threat is gone.
  • At the same time, stress causes low-grade inflammation. This makes your brain trigger fatigue, low mood, and withdrawal.
  • These two forces pull in opposite directions: one demands alertness, the other demands rest.
  • Sleep can't fix this because nervous system dysregulation is the problem.
  • The fix is achieved through improved vagal tone.

You slept. Properly. Not just an hour or two, but a full night. You canceled the meeting that was draining you, and your bloodwork came back fine, yet your body feels like it's bracing for something.

There is a reason you're feeling “wired but tired”, and it is why almost everything you try to fix the problem fails.

Let’s look at the wired part, then the tired part, before moving on to sleep.

Wired

Over time, chronic stress not only keeps the stress response going, but it also damages the mechanisms that are supposed to end it.

The stress response is managed by a system in the brain called the HPA axis.

Under normal stress, this system releases cortisol — a stress hormone — and then switches off. Under chronic stress, the off switch stops working.

Cortisol levels stay elevated. The nervous system keeps producing alerting chemicals, keeping the brain on edge even when there's nothing to be on edge about.

The nervous system can't easily tell the difference between an active threat and a habitual one. After enough time on high alert, it starts to treat that state as normal. The alarm doesn't turn off because the system has decided quietly and incorrectly that this is just how things are now.

This is the wired part.

Tired

There's a second consequence of sustained stress: low-grade inflammation.

Your fight-or-flight response evolved to prepare the body for injury. So stress primes an inflammatory response just in case you get hurt. Under chronic stress, that response never fully switches off. Inflammatory signaling proteins called cytokines stay elevated in your blood.

These pro-inflammatory cytokines talk directly to your brain, and their message is simple: there is an emergency, and we need to save energy for it. The brain responds with a set of changes that we all associate with being sick: deep fatigue, low mood, reduced motivation, social withdrawal, and difficulty thinking clearly.

What these days is often taken for weakness is merely an energy-saving strategy. Your body is doing exactly what it is built to do. It has just incorrectly decided that the threat is still active.

This is the tired part.

Why sleep doesn't fix it

Sleep can’t resolve this problem because sleep happens on top of this high-alert state.

In a healthy system, cortisol is highest in the morning and lowest at night. This helps regulate when you feel awake and when you feel sleepy. Under chronic stress, this rhythm gets disrupted. Your nervous system stays activated into the evening, making it harder to fall asleep and less likely for sleep to feel restorative.

Getting out of this loop requires nudging your body out of stress mode and into recovery mode.

And your vagus nerve is key here. It helps manage inflammation and is the pathway your body uses to switch from stress to rest.

What the target actually is

The underlying issue is an imbalance in the autonomic nervous system. The alert system is stuck and becoming sensitive to threat signals while the recovery system has lost its grip. The fix, then, has to address that directly.

The target is vagal tone.

Not a one-off reset, but a consistent practice that gradually shifts the nervous system back toward balance.

Evidence suggests that regular activation of the recovery system — through breathwork, vagus nerve stimulation, and structured recovery practices — can build resilience against chronic stress. It can reduce the inflammatory signals driving fatigue and help the nervous system relearn what calm feels like.

Wired but tired has a specific mechanism and specific target. A binge of sleep will help in many other ways, but for this dysregulation, small, repeated inputs matter more than dramatic resets.

A collage-style illustration of a postal worker running mid-stride, carrying boxes and papers, surrounded by clouds — representing the body's communication network.
VNS

Article

June 26, 2026

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How the Vagus Nerve Affects the Immune System

What if the way you have always thought about your immune system is only half the story?

Most of us were taught that the immune system is the body's army. It fights off invaders, clears out damaged cells, and keeps us safe from infection. That framing is not wrong, but it is incomplete and affects how we understand chronic inflammation, fatigue, and so many of the modern health struggles people face every day.

Not just a defense force, your immune system is a communication network, and the vagus nerve is one of its most important lines of conversation.

The immune system is everywhere

Here is something that might surprise you. Immune cells are not sitting in one place waiting to be called into battle. They live in every organ in your body, including your brain, your gut, your heart, your lungs, and your skin. They are constantly sampling their environment, sending and receiving signals, and reporting on the state of surrounding tissue.

Your immune system is in ongoing dialogue with your organs and your nervous system, and the vagus nerve sits right at the center of that conversation.

If your nervous system is the postal service, then the vagus nerve is the main highway that runs through every town. Immune cells along that route are the local post offices, constantly sending letters up the line and receiving instructions back. When that highway is functioning well, communication is fast, accurate, and balanced. When the road is damaged or congested, messages get lost or distorted, and things start to break down.

The neuroimmune axis

Scientists have a name for this relationship between the nervous and immune systems. They call it the neuroimmune axis, and the vagus nerve is its primary physical structure.

In fact, a large portion of the signals your brain receives about what is happening in your body do not come from pain receptors or sensory organs. They come from immune cells.

Your immune system is one of the main sources of information flowing into the vagus nerve, which means your sense of how safe, energized, or unwell you feel is shaped in part by the state of your immune function.

Acetylcholine and the cholinergic anti-inflammatory pathway

When the vagus nerve is active and well-toned, it releases a neurotransmitter called acetylcholine. This molecule has a remarkable and underappreciated job: it directly calms immune cells, specifically macrophages, which are major producers of inflammatory signals in the body.

When acetylcholine binds to these cells, it tells them to slow down the production of inflammatory cytokines — molecules that allow signals to travel between immune cells — slowing the spread of inflammation.

This is what researchers call the cholinergic anti-inflammatory pathway, one of the most elegant self-regulating systems in the human body.

Imagine a fire crew that not only responds to fires but also goes around town checking smoke alarms, fixing faulty wiring, and training residents so that fires are less likely to start in the first place.

That is closer to what the vagus nerve does for immune regulation through this pathway. It does not just react to inflammation, but actively keeps it in check, around the clock, as long as it has the tone and activation it needs to do so.

When vagus nerve tone is low, this system weakens. Immune cells become more reactive, inflammatory cytokine signals build up without adequate counterbalances, and the body begins to feel the effects in ways that often get labelled as mysterious or hard to explain.

What this means for you

Understanding the neuroimmune axis changes our thinking from how to suppress inflammation after it has already started to how to support the vagus nerve, so that the body will regulate itself more effectively.

Vagus nerve stimulation, whether through breathwork, specific frequencies, or targeted device-based approaches, is one of the most promising areas of emerging research in this space.

At yōjō, this science is at the core of how we think about building tools and practices that support the nervous system from the inside out.

The yōjō VNS protocol is designed specifically to help rebuild that capacity.

Consistent, targeted stimulation of the vagus nerve helps restore the tone and signaling strength the nerve needs to function well. Over time, this means the nerve becomes more capable of sending and receiving the communication signals that keep your immune cells calibrated, your inflammatory response balanced, and your organs in genuine conversation with your nervous system.

It is not a quick fix. It is a gradual restoration of something the body was always meant to do on its own.

Your immune system was never just a fighter. It has always been listening. The question is whether your vagus nerve has the strength to answer.